How Much Does It Cost to Develop Mobile App in 2024 – Complete Guide

Have you ever heard the saying, "There's an app for everything?" Well, it's true. According to BusinessofApps, there are 3.3 million Android apps available on the Google Play Store, and for the Apple App Store, the number is close, at 2.2 million.

Moreover, a report from Grand View Research estimates that the revenue of the mobile app market across various segments will reach approximately $567.19 billion by the year 2030.

With such widespread popularity, it's not surprising to see every digital business investing in mobile app development. However, when discussing investment in mobile app development, the most common question that arises is: "How much does mobile app development cost?"

This guide aims to provide you with a comprehensive answer to that question, along with detailed insights into the factors that impact app development cost, various app monetization models, the mobile app development process, and strategies to save money on your mobile app development.

Average Mobile App Development Cost Estimate Overview 

In short, the approximate expense of creating a mobile application can vary between $25,000 to $150,000, and could even surpass $300,000 for highly customized and complex applications. We use the term "tentative" because the cost of developing a custom mobile app depends on various factors such as the complexity of the app, its features and functions, development approach, and more.

However, there's no need to fret, as we have conducted a thorough analysis of all the significant factors influencing the cost of mobile app development.

Once you understand these factors, you can estimate the cost of building an app using a standard calculation method. The answer to the question "how much does it cost to create an app" lies in calculating the number of hours required for each development stage and multiplying it by the billable hours of resources.

Now, let's explore some popular apps and their associated development costs.

Here are some examples of popular apps that have changed the idea of customer experience and are currently at the forefront of the app market. We've also included the typical cost of developing these apps.

Popular AppsAverage Cost
Uber$30,000-$100,000
Netflix$25,000-$200,000
WhatsApp$30,000-$70,000
Snapchat$45,000-$100,000
Coursera$60,00-$120,000
Tik-Tok$60,000-$100,000

While these were the estimation costs of some of the leading mobile apps in the market, we also need to discuss essential development factors that affect the overall mobile app development cost.

Top 8 Factors Impacting Your Mobile App Development Cost

The cost of developing a mobile app depends on various important factors. Knowing these factors will assist you in making cost-effective decisions and maximizing your return on investment in development. Additionally, understanding these factors will enable you to remain within your budget. 

Now, let's explore the key factors that influence the total cost of mobile app development.

Mobile app complexity

Developing a simple app typically costs $5,000 – $50,000 and includes basic user features like login, user profiles, and a dashboard.

For a medium complex app, the cost ranges from $50,000 to $120,000, offering additional features such as social media integration, payment gateways, and enhanced user engagement.

Complex apps, costing $100,000 to $300,000 or more, integrate advanced technologies like AR/VR and AI, along with features such as multi-language support and intricate data logic.

Here’s an average app development cost breakdown based on its complexity:

App ComplexityLevel of ComplexityAverage TimelineAverage Cost
Simple AppMVP functionality with Basic UI2-3 months$5,000-$50,000
Medium Complex appSophisticated features with Custom UI3-9 months$50,000-$120,000
Highly complex appHigh level advanced features with Bespoke UI10+ months$100,000-$300,000

App features and functionalities

The cost of creating an app depends largely on the features and functionalities you include in your application. As you add more features, the base price for developing a mobile app increases.

Therefore, it's wise to focus on the essential features in the initial version of the app. This approach ensures a good customer experience at an affordable price. Developing a Minimum Viable Product (MVP), which is the first version of a product with a basic set of features, is the best option. An MVP saves both time and money, and it enables you to gather valuable user feedback.

Let's first consider the average cost and time needed for basic features, and then we can discuss more complex features.

FeaturesFunctionApproximate TimeAverage cost
User LoginLogin with social mediaLogin with an email addressForgot password optionLog out option30-42 hours$500 – $1,000
Profile CompletionAdd basic infoAdd photoSet region30-40 hours$900-$1,000
MessagingOnline/offline statusTyping statusSend media files and documentsRead/sent status170-180 hours$3,000-$5,000
Push NotificationsPush notifications and reminders for users25-32 hours$1,000 – $1,200
Basic admin panel: User managementSee list of usersDelete/block userCreate userEdit user66-90 hours$3,500-$4,000

Now, here is the mobile app development cost breakdown based on advanced feature integration:

FeaturesFunctionApproximate TimeAverage cost
PaymentsTransaction historyCheck balanceAdd debit/credit cardAdd other payment gateways such as Paytm, Paypal, etc.60-78 hours$2,500-$3,000
MapsDetect user’s locationSet pickup and destination point100-120 hours$3,000-$4,000
CallsAudio calls,List of contacts,Video calls300-400 hours$14,000-$15,000

App category

App development costs vary greatly depending on the category. Moving between categories means changes in user numbers, features, security, etc., leading to different development costs.

In E-commerce/M-Commerce, apps like Amazon and Wayfair are popular for their real-time performance, ability to handle millions of users, and robust security.

Social Networking apps require third-party integrations and access to hardware functions like cameras. They must also support millions of users, making their development cost higher than less complex apps.

  • On-demand applications - Even the most basic on-demand apps come in three variations: one for users, one for service providers, and one for businesses.
  • Apps reliant on hardware - Applications based on the Internet of Things heavily rely on hardware devices to execute tasks such as gathering data or issuing commands for specific actions.

Now, here’s an estimation cost to develop an app based on its category:

App CategoryApproximate HoursAverage Cost
eCommerce app1,200 $50,000 – $150,000
Social media app1,200$50,000 – $300,000
Learning app900$60,000 – $225,000
Dating app1,400$50,000 – $350,000
Gaming appMore than 1,800$60,000 – $250,000

App design & animation

The next aspect that contributes to determining the cost of developing an app is the app's design. Making sure that users engage with your app requires a particular focus on its design.

When considering app design, there are generally two options – Custom and Standard UI. Customized UI involves more complexity in design and implementation compared to Standard UI, resulting in higher costs.

Additional components of mobile app design include wireframing and animation:

Wireframing: Developers use wireframing to create effective user experience features and maps. Specialized tools like MARVEL, Balsamiq, and Photoshop are utilized for this purpose.

Animation: Animation has become a popular technique to enhance certain aspects of any application, making them more engaging and intuitive. Gaming and social media applications often utilize animations extensively.

Here is the mobile application development cost breakdown based on its app design:

App  ProcessDesign TasksAverage Development Time Average Development Cost
App Design ResearchMarket research, Competitor analysis, Market trend analysis, Selecting ideal solutionsBased on niche and available resource$100-$350
UX DesignRough sketches, Low fidelity wireframes, High fidelity wireframesSimple- 10-14 hours
Medium- 50-60 hours
Complex- 150+ hours
$2000-$8000
UI DesignMood boards, UI mockup samples, Final UI mockupsSimple – 14-20 hours
Medium- 80-90 hours
Complex- 100+ hours
$10,000-$40,000
BrandingCreating brand identityLogos, icons and social media$5,000-$20,000
Illustrations & AnimationsVisualizing user and on-screen content, User action visualizationBased on level of animations$1000-$20,000

App platform

When starting the process of creating a mobile application, it's crucial to select a platform. Depending on the people you want to reach, you can decide to create an iOS, Android, web, or cross-platform app. If you're a new company with limited funds, it's best to start with one platform initially, then expand to others later.

Here are the most popular options for app development platforms:

  1. Native app platform (Android & iOS) - iOS apps are built using Swift and Objective C, while Android apps are developed using Java and/or Kotlin.
  2. Web app platform - Progressive Web Apps and other types of web apps are more cost-effective compared to native apps. The development cost for web apps typically ranges from $15,000 to $50,000.
  3. Cross-platform - Developing an app for both iOS and Android simultaneously is a cost-efficient trend. This approach offers advantages like reusing code and requiring less development effort. The two main cross-platform options are Flutter and React Native.
  4. Hybrid app platform - Hybrid Apps combine features of both native and web apps. They are installed like native apps but run within a webview component.
Type of AppAverage Cost
Native apps (Android & iOS)$50,000 to $100,000
Cross-platform apps$25,000 to $60,000
Web apps$15,000 to $50,000
Hybrid apps$10,000 to $150,000

App maintenance

After completing the initial development of a mobile app, expenses continue. Businesses must regularly update their apps to match market trends, new devices and operating system versions that incurres additional costs. What factors affect your budget after the app is developed?

  1. App Bug Fixes - No app is without bugs. Often, issues only arise after the app is launched. Vigilance is required to identify and fix these bugs.
  2. Design Changes - App designs can become outdated, leading to decreased user engagement. It's crucial for brands to update their app's design regularly to maintain user interest.
  3. App Maintenance Cost - This is typically estimated at 20% of the total app development cost per year.

Code reuse

This factor significantly reduces the expense of developing a mobile app. When businesses opt to utilize the code from an existing app and simply modify branding elements, the cost of mobile application development decreases substantially.

However, businesses are advised to only reuse common elements such as "contact us" and "login," while developing the remaining features anew. Otherwise, maintaining a distinct brand identity becomes challenging.

The cost of app development using existing code is typically 18-32% lower than developing an app from scratch.

Size and location of development team

The overall cost of developing a mobile application largely depends on the choice of developer. You have several options available, including hiring a professional app development company, a local team, an in-house development team, or a freelance developer.

Nevertheless, opting for an experienced mobile app development company can significantly benefit your business app by delivering high-quality applications with advanced features and functionalities.

Below is a rough estimate of the expected cost range for hiring a mobile app developer for app development, including outsourcing to a development team.

Cost Factors & RequirementSimple AppMedium AppComplex App
Development time2-6 months6-9 months9-15 months
Developers$30-40,000$50-60,000$100,000+
UI/UX Designer$4-5,000$5-7,000$10-15,000
Project Manager$5-7,000$10-15,000$15,000+
QA Specialist$8-10,000$15-20,000$20,000+
Business Analyst$2-3,000$5-8,000$8-10,000
DevOps$2-4,000$5-7,000$10,000+
Solution Architect$1-3,000$5-8,000$9,000+
Total$20-50,000$50-100,000$100,000+

The location of app developers is a significant factor in determining the overall cost of app development. Below is a table showing the average development costs based on different geographical locations:

RegionApp Development Cost
India$20-40/hr
United States$80-170/hr
Ukraine$30-100/hr
Australia$80-200/hr
Russia$60-150/hr

These factors cover the expenses associated with building an app. Now, let's delve into the hidden costs that are frequently disregarded during the app development process.

The Hidden Factors That Affect Mobile App Development Cost

Hidden costs in mobile app development projects are crucial to understand to mitigate risks and save time and money. Let's delve into each:

  1. Quality Assurance: Depending on app size, hiring a QA agent or project manager may be necessary to control costs and maintain quality.
  2. Infrastructure Costs: Data storage, delivery, and app hosting expenses add complexity and cost, including servers, data storage, and development tools.
  3. IT Support Costs: Essential for high-quality apps, ongoing technical support expenses may rise over time, covering updates, bug fixing, and API maintenance.
  4. App Publishing Costs: App store fees are relatively minor but necessary. Google Play charges a one-time $25 fee, while Apple charges $99/year. For enterprise distribution, Apple's Developer Enterprise Program costs $299/year.
  5. App Security: Ensuring user trust requires proper security measures. Planning for security checks and testing early helps avoid higher costs and potential reputational damage

Now that we've covered the various factors impacting the cost of developing mobile applications, let's delve into the standard process of app development to guide you in getting started.

Mobile App Development: Step-by-Step Process

To build a successful app for your business, follow these stages:

  1. Research the target market: Understand market dynamics and user interactions to shape your product effectively.
  2. Choose the right platform: Decide between Android, iOS, or both based on budget and target audience.
  3. Hire an app development company: Partner with experts to ensure timely delivery and top-notch features.
  4. Build MVP: Validate your idea economically by focusing on essential features suggested by your development team.
  5. Test your app: Thorough testing enhances performance, user experience, and credibility while reducing development time and costs.
  6. Submit app to stores: Comply with app store guidelines for Play Store or App Store and align monetization strategies accordingly.
  7. Launch and track performance: Monitor app performance, introduce updates, and address user feedback to enhance engagement and satisfaction.

FAQs on Mobile App Development Costs

Q: How much does it cost to make an app?

A: While it's challenging to provide an exact figure for custom mobile app costs, here are approximate estimates:

  • Simple apps: $5,000 to $50,000
  • Medium complexity app development: $50,000 to $100,000
  • Complex app development: $100,000 to $300,000 and beyond

Q: How much does it cost to maintain an app?

A: In the first year after launch, app maintenance costs can be around 50% of the initial development cost. Subsequently, yearly maintenance budgets can range from 15% to 20% of the initial cost.

Q: How long does it take to build an app?

A: Typically, apps can take anywhere from three to nine months or longer to develop, depending on factors such as app complexity and project structure. For more detailed insights, you can refer to resources on app development timelines or consult with a mobile app development company.

Q: What factors influence overall app development costs?

A: Various factors affect app development costs, including features and functionalities, app complexity, design and animation, code reusability, size, and location of the development team, among other hidden factors related to app development.

Milan Kumar

Director & Co-Founder

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