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Use AI Tools to Boost Your Digital Marketing Strategy
Are you looking to promote your product online and not sure how to go about it? Don’t worry — it’s natural to get lost in so many strategies easily in the initial stages.
You might have heard so many stories about how one digital marketing company in India saw success through a digital marketing strategy, and the next success story was completely opposite to it. Likewise, you’ve heard so many success stories and so many strategies that have worked for different people in different ways.
Here you are lost and don’t know which strategy to adopt and persist with for a long time.
Yes, all you have heard might be true, but that doesn’t mean you are going to be successful, either. The conditions, situations, and economic conditions — there are a lot of factors to examine before you consider adopting one strategy to your business.
Look, the digital marketing industry is a lot similar to the film industry — both need attention in the market, otherwise, it cannot survive.
The newly opened startups always have their disadvantages, but don’t fret about it. With the new AI technology, everything is becoming easier day by day to strategize your digital marketing plan, even if you are new to the industry and don’t know how to promote the product.
I am following up to show you a few AI products that are going to help you with your digital marketing strategy. But before that, you need to realize what are the fields that require AI tools. The following are some of them:
- Content creation
- Content curation
- Web design
- Email Marketing
- Digital advertising
- Predictive analysis
The above are some fields where you need to concentrate and build your business. Anyway, let us look at each section and what are the tools that you need to focus on developing your business:
I know it must be hard to digest this. Yes, you can generate content using AI tools, but yes, there are some limitations like not being able to provide opinionated articles, blog posts, etc.
However, AI can provide reports, data, information, and statistics to corroborate your argument in the article with important keywords. Content creation is not a simple thing, and it takes a lot of time to create one. Minimizing the work and creating effective content — AI content creation tools will definitely help you.
Tools like Quill, Articoolo, and Wordsmith are already being used on many websites and generating traffic for their websites. BBC, CBS, New York Times, and Reuters are some websites that are implementing this technology and witnessing so many clicks daily, thus creating an impression that a human wrote the article.
Content curation is not a new thing. It is already being used in many areas. For instance, Netflix recommends movies and shows that you would enjoy watching based on your previous movies and shows on the app.
Similarly, Amazon — Amazon recommends the products based on your previous buying history. If you love buying a certain product on the app, then it will recommend a related product which you would love to buy.
But how is it related to the business? The AI content curation tool will examine the behavior of users on the website and, based on the type of article — it will customize the articles and suggest based on the users’ preferences and interests.
Some content curation tools which are popular in the market are:
- Scoop it
Did you ever think that cool web design would draw a huge number of audiences to your website? Then you don’t need to bother a good programmer or a designer. These are the things of the past.
With an AI tool, you can achieve an awesome web design at a minimum cost. Of course, like content generation, this tool also has some limitations. If you are new to the business and want to develop as fast as you can then an AI tool is good for your website, else you have to approach a good web developer who can design the layouts, images, and call-to-action buttons at any place you want.
But a good developer is hard to get these days and also time-consuming. Don’t forget about the cost of a good web developer.
Uizard, Sketch2code, Fronty, and Teleport HQ are some platforms where you can design your web and these AI tools can translate the web designs into codes.
If you have been in the digital marketing field for a long time, then you know the value of email marketing, don’t you?
Email marketing is mainly useful in the following fields of email marketing:
- Write email subject lines
- Customize the content at an individual level
- Sending emails at the appropriate time
- Clean up email lists
- Create newsletters automatically
Phrasee, Seventh Sense, and Drift Email are some email marketing tools that are very reliable to boost your email marketing campaign.
Digital advertising is one of the most popular advertisements on Facebook and Google. These two companies adopted AI technology and made the most of it.
The technology primarily gathers the data of users and organizes the data according to the user behavior, and distributes the data to people who are more prone to take action on the advertisement.
Adobe Advertising Cloud, Albert, and GumGum are some platforms where you can get the following aspects:
- Enhance ad performance, more reliable personalization, and segmentation
- Simple to optimize ad messages depending on the users
- Cut expenses by working on data automatically
- Reduce the time allocated for devising and target profiling
- Present excellent insights and boost revenue
Searches are transforming these days. It’s very hard to know what kind of searches have been happening from the users’ side, so it is difficult to know ourselves on our own.
In its blog, Google revealed that 70% of searches are in natural and conversational language. For the record, Google has already adopted AI technology and is serving users perfectly, with better content and search results.
Digital marketers depend on SEO and long-tail keywords to reach the end-user on Google searches. Nonetheless, if you can replace the long-tail keywords with natural and conversational language which is popular among the users using AI, you have more chances to grab the potential customer.
Chatbots are a common phenomenon these days on every website. It imitates human conversations and chats with humans. The chat can be spoken, written, or even both.
The difference between regular chatbots and AI chatbots is that it can identify the patterns of the user questions and respond with an answer that’s a perfect fit for a customer problem, unlike a regular chatbot that can present the predetermined answer that was set by the programmer.
There are many chatbot platforms available on the internet. Botscrew, Chatfuel, and Mobilemonkey are some of them that can help you with your customer problems.
Predictive analysis is one of the major discoveries in the AI domain. We can predict the future of the product based on the data we have supplied to the system.
It is important to remember that these predictive analyzes are as good as the data you have provided. Even a minor error can lead to a dangerous outcome. Hence, ensure that the data you provide to the system is accurate.
This predictive analysis can help, especially in traffic to your website based on current traffic and growth. It also facilitates the option of what you can do to improve traffic to the website.
Not only that, but you can also convert a potential prospect into a potential client with predictive analysis.
Orange Data Mining, Anaconda, and R Software Environment are some AI predictive analysis software.
You know the competition out there is fierce, and it’s tricky to make a name for yourself. Especially if you are starting from scratch, then it is even more difficult with the shortage of resources, quality human resources, not enough experience, etc.
All the above factors can be a tremendous obstacle for your business. I am not telling you that AI tools are one-stop solutions for business issues. Also, at the same time, it is not terrible to implement.
It is about your business objectives and goals and realizing whether an AI can fulfill your objectives. AI can certainly improve your business, but these are not yet used in business environments frequently.
The reason is that marketers are frightened that these tools can replace them. Remember, AI can only improve your work, save you time, give you qualitative information, etc. Even though it does most of the things, AI still needs human support to make your work effective.
Hopefully, you will consider adopting AI tools to improve your business and see the success you want to see.
If you need some sort of help with your digital marketing strategy, we are always here to help you.
On that note, I wish you all the best.
Praveen works as a technical writer at Infiniticube. He loves to educate readers on the latest technologies – his expertise includes Artificial Intelligence, Machine Learning, Data Science, Digital Marketing, and Cloud Computing. He has written a few articles on Medium and Forbes. If you are keen to read his other articles, then check him out here.