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Push notification has shown itself to be among the finest customer engagement tools out there. In this article, we are going to figure out how the push notification approach enhances customer engagement.
There was a bit of a hike in traffic to your website. Despite this, the conversion is not growing just as quickly, and it is rather decaying. The rationale behind this poor performance is engagement.
Are you holding the users’ attention while they were scrolling through your website, for that matter, even after they left your website?
It is important to recognize the need for user engagement. Ultimately, it all boils down to one point — What is the user conversion rate of your business?
If you cannot answer this question. I am afraid you will not sustain your business for much longer.
What is a Push Notification & How Does It Work?
You must have seen the picture below on your mobile many times, don’t you? Truth be told, it is a pretty familiar sight for many of us daily.
Of course, it feels a bit annoying at times, but sometimes you don’t mind it considering the information these notifications provide us.
Let me tell you what a push notification really is. Push notifications are compact with brief pop-up messages you get on your desktop or mobile screens. We can click these messages on and will guide your users to your desired URLs.
They’re a fantastic tool to grow your app’s engagement rate as well as website traffic.
Why Use Push Notifications?
Have you heard that 75% of people who come to your site will never return? This forces your website to make a good first impression, if not — well, forget your customer engagement rate, which is so crucial to the conversion rate.
Having said that, you still have other alternatives where you can move your users to visit your site, to cite a few instances, email marketing, SMS marketing, social media marketing, and push notifications.
From all the different marketing maneuvers, push notifications are one of the finest and most effective marketing strategies that have a high return rate of users.
They work so well that people can opt-in by just snapping a notification. This eases the complete process to allow the user to take action on the notification and visit your site. There is no need for an email address/phone number, therefore, it’s clearly a favored alternative out of all the alternatives.
Besides the above reason, there are several other reasons push notifications perform better. Let’s look at a few of them:
- Users will always have the option to allow or block your notifications, allowing them to have control over what they want to see and what they don’t want to see, which makes it a perfect choice to increase the traffic to your site.
- Another option for users is the snooze option, just in case, they want to temporarily suspend the push notification service.
- These are the first messages that appear on users’ screens once they open their devices, which is again very hard to miss.
- Push notifications hold extremely few words and demand limited attention to get your point across instantly.
- As against emails and SMS, people receive significantly lower push notifications, which means you can almost avoid spam by people.
All the above-mentioned points are the reason why the click-through rate for push notifications is significantly greater than emails.
So it is easily visible why all the top digital marketing companies, especially LinkedIn, Netflix, and Facebook use these push notifications strategies in their marketing strategies.
Hopefully, you will make the most of this strategy, too.